All perfect praise be to Allaah, The Lord of the Worlds. I testify that there is none worthy of worship except Allaah, and that Muhammad is His slave and Messenger.
If this amount which the participant in the auction pays is (approximately) the actual cost of carrying out this auction, then this is permissible. But if the amount that he pays exceeds that actual cost, then this is gambling, because a person incurs an inevitable loss for potential gain, and this is the essence of gambling. In fact, this is what appears from the mentioned method, because its purpose is to renew the bidder’s subscription and take fees for that, so it is not a real auction sale but it is just a trick to take people’s money unjustly.
The Decision of the Islamic Fiqh Academy about auction sale reads: “It is permissible in Sharee’ah to charge admission fee (to the auction) – which is the price of the terms and conditions brochure – provided it is not more than its actual cost.” For more benefit, refer to Fatwa 124713.
Allaah Knows best.