Guidelines for Working with Influencers and Brands Involved in Prohibited Activities

30-12-2025 | IslamWeb

Question:

Our Influencer marketing agency connects brands and influencers who create and runs Adverts on their social media platform (youtube) for brands as sales Ad/brand recognitionIf the influencer has previous haram e.g music/women in previous videos (even minimally) that we were not involved in or the brand has haram on their websites/platforms in any way is it permissible to work on a halal products/project we insist no music/haram on Ads created while in partnership and we are able to control this

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Answer:

All perfect praise be to Allah, The Lord of the Worlds. I testify that there is none worthy of worship except Allah, and that Muhammad is His slave and Messenger.

You are permitted to work on a lawful product or project, whether by promoting or selling it, as long as your promotion does not include any prohibited elements. The established view among scholars regarding the ruling on advertising and earning from it is that it is permissible in principle if the product or service is lawful and the advertisement avoids any Islamic violations, such as immodest images, inappropriate music, or similar content. If such violations are present, the advertisement becomes impermissible.

Allah knows best.